Engagement Rate Calculator
Calculate the engagement rate of your social media posts in seconds. Free, no sign-up required.
Frequently Asked Questions
The engagement rate measures how actively your community interacts with your content. It is calculated by dividing the sum of likes, comments, and shares by your follower count and multiplying by 100.
On Instagram, the average engagement rate is between 1 and 3%. Values above 3% are considered good, above 6% excellent. Micro-influencers (under 10,000 followers) often have higher rates than large accounts.
TikTok shows content more prominently on the For You Page, so users outside your follower base also see and interact with your videos. This results in average engagement rates of 3-6% on TikTok, significantly higher than on Instagram or Facebook.
Post regularly at optimal times, use relevant hashtags, ask questions in your captions, reply to comments, and create content that encourages sharing and saving. Tools like Content Mate help you optimize your posting strategy.
Shares are optional in our calculator. The standard formula includes likes and comments. When you add shares, you get a more comprehensive metric that also reflects the virality of your content.
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How to calculate engagement rate: Formula, tips & benchmarks
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