Social Media Blog

Practical tips, guides and strategies for your social media marketing.

8 min

How to Calculate Engagement Rate: Formula, Benchmarks & Tips

Learn how to correctly calculate the engagement rate for Instagram, TikTok and Facebook and what good values are for your industry.

6 min

Discover how to enhance your Instagram profile with Unicode fonts and get more attention.

5 min

All current character limits for Instagram, Facebook, TikTok, Twitter and LinkedIn at a glance.

7 min

Learn how to measure the success of your social media links in Google Analytics using UTM parameters.

9 min

The perfect hashtag strategy for more reach on Instagram, TikTok and Facebook.

7 min

Find out when your audience is most active on Instagram, Facebook and TikTok.

6 min

Current image sizes and video formats for Instagram, Facebook, TikTok, LinkedIn and Twitter.

8 min

How to calculate the return on investment of your social media activities and convince stakeholders.

5 min

Why post previews matter and how to use them to create consistent social media content.

10 min

Step-by-step guide to creating an editorial calendar with holidays and awareness days.

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