Create professional UTM links for your campaigns and track exactly where your traffic comes from.
Quick Presets
e.g. instagram, facebook, tiktok, newsletter
e.g. social, cpc, email, banner
e.g. summer_campaign_2025
For paid search: keywords
e.g. header_banner, cta_button
Please fill in at least URL, Source and Medium
Frequently Asked Questions
UTM parameters (Urchin Tracking Module) are tags you add to URLs to track exactly where your traffic comes from in Google Analytics or other tracking tools. They consist of Source, Medium, Campaign Name and optionally Term and Content.
The three most important parameters are utm_source (e.g. instagram), utm_medium (e.g. social) and utm_campaign (e.g. summer_campaign). Term and Content are optional and are mainly used for paid campaigns and A/B testing.
Set the Source to the platform name (instagram, facebook, tiktok), Medium to 'social' and Campaign Name to your campaign. Use the generated link in your bio, stories or post descriptions to track traffic accurately.
No, UTM parameters do not affect your SEO ranking. Google ignores UTM parameters when crawling. The parameters are used exclusively for tracking and analysis in tools like Google Analytics.
Yes, UTM links are great for email marketing. Set utm_source to 'newsletter' or your email tool name, utm_medium to 'email' and utm_campaign to the campaign name.