Social Media ROI Calculator

Social Media ROI (Return on Investment) measures the ratio between profit from social media activities and the costs invested. It is calculated as: ((Revenue - Total Investment) / Total Investment) x 100. A positive ROI means your social media work is profitable.

Total investment includes all direct costs (ad budget, tools, content production) and indirect costs (time investment valued at your hourly rate). Only when all costs are considered do you get a realistic picture of your ROI.

An ROI above 100% is generally considered very good, as you are getting back more than double your investment. However, this varies greatly by industry and business model. Even an ROI of 20-50% can be a good result depending on context.

The CAC ratio (Customer Acquisition Cost Ratio) relates the average customer value to the cost per new customer. A ratio above 3:1 is considered healthy - meaning a customer generates at least three times their acquisition cost.

No, all calculations run 100% in your browser. No data is sent to or stored on servers. You can use the calculator completely anonymously.