Which figures an account has depends on its platform; ContentMate shows only what the platform delivers. Names appear here as on the page, with a platform's own name in brackets. The figures of the Revenue section are explained in YouTube analytics.
How the values come about
- Daily values: Instagram, Facebook and YouTube report many values per day. For a period, ContentMate adds up the days.
- Levels: Followers, "Following", "Total posts" and "Total likes" are counters. The card shows the level at the end of the period and the change during it.
- Values from posts: Some values are reported only per post, as a lifetime total since publication; on TikTok all of them. For a period, ContentMate counts how much these totals of all posts grew. That works only from the first import on; earlier periods carry the note "Tracked only since the first import".
- Unique people: Reach and accounts engaged count each person once and cannot be added up over days. Instagram delivers an exact value for 7, 14 and 30 days (90 as well with Instagram login), Facebook for 7 and 28 days. For other periods the card shows the average of the daily values and says so.
Community
| Figure | Meaning | Platforms |
|---|---|---|
| Followers (YouTube: Subscribers) | level at the end of the period; YouTube rounds the subscriber count | all |
| New followers, Lost followers | gains and losses per day; Instagram reports them only from 100 followers on | Instagram, Facebook, YouTube |
| Following | accounts the account follows | Instagram, TikTok |
| Total posts (TikTok, YouTube: Total videos) | total according to the platform | Instagram, TikTok, YouTube |
| Total likes | all likes on the account's videos | TikTok |
| Profile visits (Facebook: Page views) | Instagram: visits to the profile from posts and stories; Facebook: views of the Page | Instagram, Facebook |
| Profile actions (Instagram: Profile link taps, Facebook: Page actions) | Instagram: taps on website, email or call in the profile; Facebook: clicks on the Page's contact details and buttons | Instagram, Facebook |
| Follows (YouTube: Subscriptions from videos) | accounts that started following through a post, story or video; on YouTube without subscriptions from the channel page or search | Instagram, Facebook, YouTube |
Audience: Instagram shows countries, cities, age and gender of followers and of engaged accounts, from 100 followers on. Facebook shows the followers' countries; small Pages get none from Facebook. YouTube shows age and gender of viewers and the countries with views, watch time, average duration and new subscribers. Each card names its timeframe; the audience is read once a day.
Engagement
| Figure | Meaning | Platforms |
|---|---|---|
| Engagement | Instagram and Facebook: interactions as the platform counts them; TikTok and YouTube: likes, comments and shares together | all |
| Engagement rate (reach) | engagement divided by reach | Instagram, Facebook; only in periods with exact reach |
| Engagement rate (views) | engagement divided by views | all |
| Engagement per follower | engagement divided by the followers at the end of the period | all |
| Accounts engaged | people who interacted with content, each once | |
| Likes (Facebook: Reactions), Comments, Shares | the single interactions | all |
| Saves, Replies, Reposts | saves, replies to stories, reposts | |
| Added to playlists, Dislikes | YouTube | |
| Clicks | clicks on posts |
The overview shows one engagement rate: on reach where the period has an exact one, otherwise on views.
Reactions by type (Facebook): Like, Love, Wow, Haha, Sad and Angry on the period's posts, as lifetime totals since publication. "Like" includes "Care", as Facebook counts it.
Best times to post: the average engagement of the posts of the last 12 months by weekday and hour, in the workspace's time zone. A recommendation needs at least 10 posts, and only hours with at least two posts are recommended.
Reach
| Figure | Meaning | Platforms |
|---|---|---|
| Views | how often content was viewed; one person can count several times | all |
| Reach | how many individual people saw content | Instagram, Facebook |
| Engaged views | views beyond the first seconds, as YouTube counts them | YouTube |
| Watch time | how long videos were watched | YouTube; Instagram (reels) and Facebook (videos) from the posts |
| Average view duration | watch time per view | YouTube |
| Average percentage viewed | how much of a video was watched per view, weighted by each day's views | YouTube |
Views by source: Instagram splits views into followers and non-followers and by content type (posts, carousels, reels, stories), Facebook into followers and by ads or organic. "Not attributed" are views Meta assigns to no group. YouTube's breakdowns are described in YouTube analytics.
Posts
| Figure | Meaning | Platforms |
|---|---|---|
| Posts published (TikTok, YouTube: Videos published) | public posts published in the period that still exist; without stories | all |
| Average … per post | average of the lifetime totals of the period's posts | all |
| Skip rate | share of plays in which a reel was skipped within the first three seconds; an estimate by Instagram |
Post types: number, share and average engagement per type, such as image, carousel, reel, video or short.
All posts: each post's lifetime totals since publication, as of the last import. "In the period" lists the period's posts, "All" every imported post. Clicking a column header sorts, "Open original" leads to the post on the platform. Each post adds what the platform delivers: reach (Instagram, Facebook), watch time and average view duration (Instagram reels, Facebook videos, YouTube), profile visits, profile actions and follows (Instagram), clicks (Facebook).
Stories
Instagram only. Stories can be read only while they are live, so for 24 hours; stories from before connecting are therefore missing. Per story and as average per story:
| Figure | Meaning |
|---|---|
| Views, Reach, Replies, Shares, Interactions | as for posts |
| Follows, Profile visits, Profile actions | followers gained through the story, visits to the profile and taps on links in the profile |
| Taps forward, Taps back | how often viewers tapped to the account's next or previous story |
| Exits | how often the stories were closed at this point |
| Swipes forward | how often viewers swiped to the next account's stories |