The Analytics Dashboard in Content Mate shows you the performance of your social media accounts at a glance. With KPI cards, charts, and time range filters, you can keep track of your key metrics at all times.
Opening the Dashboard
Click Analytics in the side menu to open the Analytics Dashboard. The submenu shows the available sections:
- Overview - All key metrics at a glance
- Engagement - Interactions with your content (Details)
- Community - Follower growth and audience
- Reach - Impressions and reach (Details)
- Content - Post types and publishing frequency
Account Selection
At the top of the dashboard, you'll see your connected social media accounts as tabs (e.g., "SMM Test" for Facebook, "smmaitest" for Instagram). Click on an account to display its data. The active account is highlighted in blue.
Choosing a Time Range
Below the account selection, you'll find the time range options:
| Time Range | Description |
|---|---|
| Today | Today's data |
| Yesterday | Yesterday's data |
| 7 Days | Last 7 days |
| 14 Days | Last 14 days |
| 30 Days | Last 30 days (default) |
| 90 Days | Last 90 days |
| 365 Days | Last year |
| Custom Range | Custom start and end date |
All KPI cards and charts update automatically when you change the time range.
Overview Tab
The Overview tab shows the most important metrics from all sections combined.
KPI Cards
Each KPI card contains a sparkline (mini chart), the current value, the previous period value, and the percentage change (green = positive, red = negative).
Page Followers
The current total number of people who follow your page. This value is displayed as a sparkline trend and shows the percentage change compared to the previous period. A steadily growing trend indicates healthy organic growth and suggests your content is attracting new audiences consistently.
Followers Evolution
The net change in your follower count during the selected period (gained minus lost followers). A positive value means growth, a negative value means you lost more followers than you gained. Compare this with the previous period to spot acceleration or deceleration in your audience growth.
Gained Followers
The number of new followers you acquired during the selected period. This metric helps you understand how effectively your content, campaigns, or collaborations are attracting new audiences. A spike in gained followers often correlates with viral content or successful promotions.
Lost Followers
The number of followers who unfollowed your page during the selected period. A small, steady amount of churn is normal, but a sudden spike may indicate controversial content or a change in posting frequency that doesn't resonate with your audience. Compare with gained followers to assess net growth.
Total Views
The total number of times your content was displayed during the selected period. For Facebook and Instagram this metric is labelled "Impressions", while TikTok displays "Views". A high view count relative to your follower count indicates strong content distribution through algorithms or shares.
Reach
The number of unique people who saw your content at least once. Unlike views/impressions, reach counts each person only once, making it a better indicator of how wide your audience actually is. This metric is not available for TikTok due to API limitations.
Avg Engagement Rate
The average interaction rate across all posts in the period, calculated as (total interactions / followers) x 100. This shows how actively your community engages with your content. A rate above 3% is generally considered good, while rates above 6% are excellent. Compare across time periods to spot changes in audience interest.
Posts
The total number of posts you published during the selected period. This metric helps you understand your posting frequency and correlate it with engagement trends. A consistent posting cadence is generally recommended for steady audience growth.
Reactions
The total number of all reactions received on your posts in the period. On Facebook, this includes Like, Love, Haha, Wow, Sad, and Angry reactions. On Instagram and TikTok, only likes are counted. A rising reaction count indicates growing content resonance with your audience.
Comments
The total number of comments on your posts during the selected period. Comments typically require more effort from users than reactions, making them a stronger indicator of content engagement and community building. High comment counts often signal that your content sparks conversation.
Shares
The total number of times your posts were shared during the selected period. Shares are one of the most valuable engagement signals because each share exposes your content to a new audience. Content that earns many shares tends to perform well with algorithms and drives organic reach growth.
Charts
Followers Evolution Chart
A line chart showing the daily total follower count over the selected period. The X-axis represents days and the Y-axis represents the follower count. Look for consistent upward slopes as a sign of healthy growth, and investigate any sudden drops or plateaus that may correspond to content changes or external events.
Gained & Lost Followers Chart
A bar chart displaying daily follower gains and losses. Green bars represent gained followers and red bars represent lost followers. This visualization helps you identify which specific days drove growth or churn, so you can correlate spikes with particular posts, campaigns, or events.
Reactions History
A line chart of daily reactions (likes, love, etc.) on your posts over the selected period. Rising peaks correspond to high-performing content, while flat or declining lines may indicate lower audience interest. Use this chart to spot patterns and understand which publishing days yield the most reactions.
Comments History
A line chart of daily comments on your posts over time. Spikes in comments often correlate with discussion-provoking content or trending topics. Compare this chart with the reactions history to understand whether your audience prefers passive engagement (reactions) or active conversation (comments).
Recent Posts
Below the charts, up to four recent posts are displayed as cards. Each card shows post type, views, reactions, comments, and engagement rate.
Platform Differences
- Reactions are broken down by type: Like, Love, Haha, Wow, Sad, Angry
- Page followers and page likes are tracked separately
- Video metrics with 3-second and 30-second views
- Profile visits and follows from content are tracked additionally
- Story replies and Reels interactions as separate metrics
- Demographic data available from 100 followers
TikTok
- "Views" instead of "Impressions", "Likes" instead of "Reactions"
- Reach, clicks, and saves are not available (API limitation)
- Data are cumulative snapshots (deltas are calculated between imports)
Frequently Asked Questions
How current is the data?
Data is imported hourly by the analytics service. Reach data can be delayed by up to 48 hours (platform API limitation).
Why do I see "No data available"?
- Select a time period in which posts were published
- Make sure the account is correctly connected
- After connecting an account for the first time, the import can take up to 24 hours
What do the percentages next to the KPIs mean?
The percentages show the change compared to the previous period of equal length. For "30 Days", the comparison is with the 30 days before that.
Next Steps
- Engagement Metrics - Understand interactions in detail
- Reach Metrics - Analyze reach and impressions
- Create and Schedule Posts - Create your next post